We’re a close-knit team of creatives - and when you work with us, you work with everyone.

Dan Burns

Founder / Managing Director

Dan Burns is Natural Selection Design’s founder and managing director. Dan formed the agency after many years working as a designer, photographer and food stylist for industry press. Dan may be the head honcho, but you’ll just as likely see him setting up props and making tea, as you will directing filming and leading creative strategy.

Caroline Johnson

Graphic Designer

Caroline is a highly skilled graphic designer with a particular passion for typography and the handcrafted side of things. A natural creative, Caroline is the heart and soul of Natural Selection Design. Heading up Natural Selection’s newest venture, PAPER - the bespoke design service for the paper side of the creative world - be it wedding invitations or custom lyric prints.

George Ellis


If your project needs stylish videography, then George is your man. He has a natural flair for camerawork and editing skills, making quick work of hours and hours of raw footage. He also has a degree in Professional Television Production...clever and creative chap.

David Dunlop

Web Designer / Videographer

More complex campaigns require an extra pair of hands now and then. Those hands belong to the excellent David Dunlop (our resident Scot) consultant web designer and videographer, and all round bloody good bloke. When not in the office, you’ll find him sipping a Tennent’s at the local - or an Irn-Bru if it’s a bit early*. *It’s never too early!

Jamie Scott-Gobin


Stunning photography - from reportage and interiors to food and travel - is Jamie’s forte. He’s our resident dedicated photographer, with a degree in Three Dimensional Design from Northumbria University.

Dottie the Puggle

Managing Director

Dottie is arguably the most important team member. Half Pug, half Beagle, she is Natural Selection Design’s much loved company mascot. A daily reminder that we all need a healthy work-life balance, Dottie is also an excellent model for testing new camera kit. Just don’t mention ‘walkies’...


We’re always pleased to hear from passionate creatives who want to join the team. Drop us a line or send in your CV to dan@naturalselectiondesign.co.uk