Brand evolution at the heart of the food and beverage industry

Natural Selection Design - beautiful design, inventive concepts and creative campaigns that work. Begin your brand evolution today.

Natural Selection Design - Showreel 2017


Statistic alert! Did you know that 4x as many consumers prefer to watch videos about a brand than read about it? True story. Stand out from the crowd with high-quality video content. Take a look at our services to find out how.

Icon Branding


We produce intelligent branding for a hyperconnected world. How your brand adapts to multiple channels, matters. We work with clients big and small to reposition, refresh or (re)invent their brand and make it relevant for today’s audience.

Icon Design


Do you know your vector from your bitmap, or your RGB from your CMYK? Don’t worry - that’s what we’re here for. Design trends change. When they do, it can leave brands looking outdated. We design everything from logos and menus to sales brochures and magazines.

Icon Crowdfunding


In the past few years, we’ve helped raise in excess of £0.5m in crowdfunding initiatives for start-up restaurants. Dreams have been realised and customers have become backers. We support these projects with video production, photography, strategy and direction. We’re proud to have played a key role in the creation of new companies, and increasing the portfolio of existing ones. Kickstart your business today.

Icon Photography


Great photography is everything. We advise on all aspects, from food styling to props. Specialising in food, travel, interior and reportage photography. Your marketing will never have looked so good...

Icon Strategy


Your branding and creative design is a cog in a big marketing machine, we get that. So we’ll work with you on a consultative basis, and support your marketing strategies with our own creative direction. We’re connected to a diverse team of marketers, PR practitioners and suppliers to fully support larger integrated communications projects.


Here’s a collection of some of our recent projects - if you like what you see, then get in touch.


The Chaophraya restaurant brand is an upmarket contemporary Thai dining experience, with eight sites in key locations across the UK.


HISPI is the brainchild of Gary Usher, a skilled chef and restaurateur with a passion for creating humble food with incredible flavours.


The casual Thai dining brand, Thaikhun, exploded onto the UK restaurant scene in 2014.


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We’re a close-knit team of creatives - and when you work with us, you work with everyone. Meet the team here:

Dan Burns

Dan Burns

Managing Director

Dan Burns is Natural Selection Design’s founder and managing director. Dan formed the agency after many years working as a designer, photographer and food stylist for industry press.

Caroline Johnson

Caroline Burns

Graphic Designer

Caroline is a highly skilled graphic designer with a particular passion for typography and the handcrafted side of things. A natural creative, Caroline is the heart and soul of Natural Selection Design.

George Ellis

George Ellis


If your project needs stylish videography, then George is your man. He has a natural flair for camerawork and editing skills, making quick work of hours and hours of raw footage.


"Thank YOU Dan. You’re one of us, together living our values of #Samakee which means" #unity, #togetherness #teamwork - #OneTeamOneVision

Ian Leigh

Managing Director, Thai Leisure Group
We these photographs Natural Selection Design took in Thailand kha. They have really captured how Thai street food is a way of life! #TTOT


BLOODY HELL DAN, Your shit is flipping good! You’re too good for Sticky! Shit hot!

Gary Usher

Owner, Sticky Walnut
We’ve worked with Dan and the team on all of our 3 restaurant sites over the last 6 years. Their work is always top notch and would recommend to all.
Natutal Selection Design logo

Matt Thompson

Owner, The Font Liverpool

Would you like to collaborate , start your new job here, or just want to say hi ?